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Google bought Android to skirt Microsoft and Apple anti-competitive action on mobile search. | 523 comments | Create New Account
Comments belong to whoever posts them. Please notify us of inappropriate comments.
Google bought Android to skirt Microsoft and Apple anti-competitive action on mobile search.
Authored by: Anonymous on Friday, July 19 2013 @ 07:25 PM EDT
Wow, way to rewrite history. Google needed to get a position in mobile or they
would fare badly (even with Android they're not doing so well-see their latest
financial reports). So they developed an early Android and targeted Windows
phone/RIM; if Windows phone had grown as MS expected then MS would have
frozen Google out of mobile advertising. So Google's move to Android was
smart and strategic, and forward-looking. Then Apple came out with the
iPhone and Google shifted target, especially once the iPhone's appeal and
success became evident. Again, a smart strategic move perhaps, but not so
clearly so, since at that stage Apple and Google were best friends. Google
search was the default in Safari; it could also have been the default on iPhone.

But for Google it probably did not seem to be a good idea to allow a potential
future search competitor like Apple to be in control of the smartphone
ecosystem. (Apple has a similar strategic weakness in depending on Samsung
as a major supplier.) And so iPhone-like Android was introduced and war
started between Apple and Google. The point about re-writing history is that
Ian writes as if what Google did was in response to an already existing state of

war with Apple. In fact, when Google launched iPhone Android Apple and
Google were friends; the state of war came later as a result, and was not a
cause of Android. The statement "it was Apple that tried to use its
monopoly
in the smartphone OS market to freeze out Google" is simply false as an
explanation of Google's introduction of iPhone Android.

[ Reply to This | Parent | # ]

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