Groklaw - Digging for Truth

	When you want to know more...

Home
Archives
Site Map
Search
About Groklaw
Awards
Legal Research
Timelines

ApplevSamsung
ApplevSamsung p.2
ArchiveExplorer
Autozone
Bilski
Cases
Cast: Lawyers
Comes v. MS
Contracts/Documents
Courts
DRM
Gordon v MS
GPL
Grokdoc
HTML How To
IPI v RH
IV v. Google
Legal Docs
Lodsys
MS Litigations
MSvB&N
News Picks
Novell v. MS
Novell-MS Deal
ODF/OOXML
OOXML Appeals
OraclevGoogle
Patents
ProjectMonterey
Psystar
Quote Database
Red Hat v SCO
Salus Book
SCEA v Hotz
SCO Appeals
SCO Bankruptcy
SCO Financials
SCO Overview
SCO v IBM
SCO v Novell
SCO:Soup2Nuts
SCOsource
Sean Daly
Software Patents
Switch to Linux
Transcripts
Unix Books

Gear

Groklaw Gear

You won't find me on Facebook

Donate

No Legal Advice

The information on Groklaw is not intended to constitute legal advice. While Mark is a lawyer and he has asked other lawyers and law students to contribute articles, all of these articles are offered to help educate, not to provide specific legal advice. They are not your lawyers.

Here's Groklaw's comments policy.

What's New

STORIES
No new stories

COMMENTS last 48 hrs
No new comments

Sponsors

Hosting:

On servers donated to ibiblio by AMD.

Webmaster

Not sure if that ad works | 709 comments | Create New Account

Comments belong to whoever posts them. Please notify us of inappropriate comments.

Not sure if that ad works

Authored by: stegu on Monday, May 13 2013 @ 07:10 PM EDT

> For corporate advertising, slick, polished, positive,
> and repetitive messages tend to be best.

Unless the only positive things you could say are obvious
lies, like "Windows 8 is popular and great, get yours
today" or "Everyone else is upgrading to Office365, so
you should do it too".

Seen in that light, the more convoluted, less transparent
lies that are involved in berating your competition aren't
quite as bad. "That alternative The Others are trying to
get you to use is no good, take our word for it" might just
work on some people who are not curious enough to actually
try it out.

It won't work forever, but the FUD buys MS some time to get
the next version of Windows out the door - a version which
perhaps isn't broken by design and lets them keep at least
some of their grip on the market.

[ Reply to This | Parent | # ]

Groklaw © Copyright 2003-2013 Pamela Jones.
All trademarks and copyrights on this page are owned by their respective owners.
Comments are owned by the individual posters.

PJ's articles are licensed under a Creative Commons License. ( Details )