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| Authored by: Wol on Sunday, May 12 2013 @ 03:44 PM EDT |
Why don't we see ads like that over here?
Maybe it's because we've got the Advertising Standards Authority. ONE complaint,
and an entire campaign can be binned :-)
Who here remembers MS's penguin adverts? Was that the ad that compared a Z800
twin-cpu to a twin Xeon 800? It ran for ONE week in the weeklies, probably
killed stone dead by the complaints :-)
Cheers,
Wol[ Reply to This | Parent | # ]
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| Authored by: Gringo_ on Sunday, May 12 2013 @ 04:49 PM EDT |
...was why would I want to use Office if I can't export
documents from it, should I desire, to some other platform
like Google Docs? That ad for me simply highlighted lock-in
as a reason to avoid Microsoft Office, rather than to cause
me to think less of Google Docs.[ Reply to This | Parent | # ]
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| Authored by: Anonymous on Monday, May 13 2013 @ 08:04 AM EDT |
| Accuses google of being worse at working with others then Microsoft... [ Reply to This | Parent | # ]
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| Authored by: cassini2006 on Monday, May 13 2013 @ 02:24 PM EDT |
Berating your competition isn't a great way to make a sale. People tend to
avoid companies with cheesy negative messages. Also, you are advertising your
competition.
The resulting stalemate makes for a great sales pitch for
Adobe PDF and LibreOffice - we work everywhere.
For corporate advertising,
slick, polished, positive, and repetitive messages tend to be best. Create your
own market. [ Reply to This | Parent | # ]
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