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The information on Groklaw is not intended to constitute legal advice. While Mark is a lawyer and he has asked other lawyers and law students to contribute articles, all of these articles are offered to help educate, not to provide specific legal advice. They are not your lawyers.

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I think that the problem is more the low rate though... | 293 comments | Create New Account
Comments belong to whoever posts them. Please notify us of inappropriate comments.
I think that the problem is more the low rate though...
Authored by: SilverWave on Wednesday, April 17 2013 @ 10:32 PM EDT
Even if 1/2 your readers didn't adblock, the very low rates
you do get paid don't seem to be a viable business plan.

Well not unless you are huge.

I don't think voluntary payments are viable long term
either....

Logically a paywall seems the best business plan...

BUT... I just avoid paywall sites...

hmmm ...

---
RMS: The 4 Freedoms
0 run the program for any purpose
1 study the source code and change it
2 make copies and distribute them
3 publish modified versions

[ Reply to This | Parent | # ]

Can someone explain his math?
Authored by: hardmath on Thursday, April 18 2013 @ 05:51 AM EDT

Ben writes that if his site were paid $5 per 1,000 page views, and if half (50%) of readers use ad-block software, then he'd need 1,500 readers to reach the $5 mark.

Shouldn't this be 2,000 readers? I realize he's just giving some numbers for illustration, but for the sake of consistency!

I would have left a comment on his site (I don't use ad- block software, small comfort to him for that), but the layout of the existing comments was all messed up (running Google Chrome under Win7), so I didn't bother.

---
Recursion is the opprobrium of the mathists.

[ Reply to This | Parent | # ]

looking in the wrong direction
Authored by: sumzero on Thursday, April 18 2013 @ 10:34 AM EDT
it seems to me this misses the forest for the trees.

users block ads because of the increasingly hostile way in which they are
profiled and interfered with by advertisers. they fear the growing
databases of highly detailed personal information being compiled. they
fear the selling and sharing of this data. they fear the abysmal security
provided for this information. they dislike the html injections that
modify content and reroute their urls. and on and on...

imho, it makes more sense to focus on the advertisers. why are they
allowed to dictate such low rates? why are they allowed this kind of
access to our personal information? why are there no meaningful
consequences for bad behaviour or shoddy security?

impose some serious limits and regulations on the advertisers and you will
likely see a more willing end user.

sum.zero

---
48. The best book on programming for the layman is "alice in wonderland"; but
that's because it's the best book on anything for the layman.

alan j perlis

[ Reply to This | Parent | # ]

pennyarcade: Ad-blockers, the games press, and why sexy cosplay galleries lead to better rep...
Authored by: tknarr on Thursday, April 18 2013 @ 01:10 PM EDT

My thought is that when he asks me to whitelist his site, he has to understand that he's not just asking me to trust his site. He's really asking me to trust every random Joe buying ad slots on every ad network that places ads on his site. He's got no control over who buys ad space, he can't make any assurances about them, and I know the bad guys buy ad space specifically to route their malware to people through popular sites that people trust not to deliver malware. So no, I can't whitelist his site. The only way I'll whitelist it is if all the ads on his site are served from his machines and placed directly with him so he can offer assurances about what content is in them.

[ Reply to This | Parent | # ]

Time for a re-examination.
Authored by: Anonymous on Thursday, April 18 2013 @ 05:24 PM EDT
It would seem that the advertising revenue stream is not the best way to
monitize the Internet. Maybe it should be dropped and other options found.
NOTICE - The easy way didn't work!

[ Reply to This | Parent | # ]

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