>there is no extra money to be earned through in-your-face,
customized advertising.
The research shows that one's purchases are directly correlated with the
advertising that one is exposed. Both frequency and intensity are directly
relevant.
The major, perhaps only reason that money was not magically created out of thin
air, during the dot-bomb era, is that there was no local right-here-right-now,
into which the velocity of the money could be measured.
Rephrased. Money spent locally, and stays local, increases in velocity, thus
appearing to create money out of thin air. money spent locally, but goes
elsewhere, decreases velocity, and thus causes real money to evaporate.
A purchase of something at, say, WalMart, causes the money spent there to
disappear from that physical town. A purchase of the same item at Joe's Store
(established in 1760, and still a sole proprietorship), should keep the money in
the physical town. This phenomena is best seen when looking at currency such as
BerkShares, and Sandy Dollars.(There are financial institutions that will setup,
and keep your account in Sandy Dollars, BerkShares, ORAs, and similar
currencies.)[ Reply to This | Parent | # ]
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