You'd have to be a very close copycat to face violating it.
There are retailers who mimic the store design and logos of
better known companies very closely. The actual store names and logos may be
slightly altered to just pass trademark laws, but most customers don't look at
the signs that closely and won't notice the difference. I know someone who got
taken by one of these shops who were passing off refurbished computers as "new"
products from a more reputable company (and no, it wasn't Apple they were
copying). The funniest part was that I was in the shop (waiting to help this
person complain) when a new employee was being orientated. Apparently he didn't
realize the place was a scam, and was asking the person who was orientating him
about whether they realized that customers might get confused about who the
company really was.
In China of course, you can walk into plenty of
"Apple" stores that sell counterfeit products, including new models of "iPhones"
before Apple has even designed them (they use Java feature phone
software).
Ultimately, it's a matter of how trade dress laws are
treated in your country. Retail chains having a unique trademarked "look" is a
very old concept, and I don't think Apple is doing anything new here. It may not
be the way that computers have traditionally been sold, but Apple is presently
selling consumer electronics the same way that other companies sell expensive
purses and luggage.
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