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Non technical teens | 199 comments | Create New Account
Comments belong to whoever posts them. Please notify us of inappropriate comments.
The real danger for the Merchant of Fruit
Authored by: feldegast on Monday, January 14 2013 @ 06:01 PM EST
Surface tablets??? really???? that's what teens want these
days?

---
IANAL
My posts are ©2004-2013 and released under the Creative Commons License
Attribution-Noncommercial 2.0
P.J. has permission for commercial use.

[ Reply to This | Parent | # ]

The real danger for the Merchant of Fruit
Authored by: stegu on Monday, January 14 2013 @ 06:19 PM EST
> [They’re] all about Surface tablets/laptops and Galaxy.

Except they don't really seem to be at all about Surface.

This reads like paid-for journalism, the kind where
the author in a not-so-subtle manner takes great care
to always mention Windows Phone on equal footing with
Android and iOS, and always makes sure that Surface is
mentioned first when iPads and Galaxies are discussed.

Fortunately, journalists pretending that MS makes
competitive and popular products does not make it so.
Not any more.

[ Reply to This | Parent | # ]

Non technical teens
Authored by: Anonymous on Monday, January 14 2013 @ 08:55 PM EST
I have had quite a number of people tell me that their non-technical young teens
and pre-teens like the windows 8 interface. They like the colorful layout,
random activity and feeling that lots is going on. Because they are not
technically oriented they don't miss what they don't know about. These are not
the "Linux" kids I'm talking about.

It may be that Microsoft has done some focus groups and decided to entirely skip
a generation or two who are already lost to Apple and Android.

[ Reply to This | Parent | # ]

The real danger for the Merchant of Fruit
Authored by: Anonymous on Monday, January 14 2013 @ 09:01 PM EST
They have stopped being technical innovators and now sell good looking and
mostly smoothly functioning but technically ordinary gadgets. They have become
a fashion accessory and fashion is a very very fickle business that has never
had patents in its disputes.
Can you imagine patents on platform shoes or mini skirts or purple lipstick or
blue denim jackets etc.
Not that they wouldn't like to try I suspect.
Chris B

[ Reply to This | Parent | # ]

This is marketing fluff - "Buzz Marketing"
Authored by: symbolset on Monday, January 14 2013 @ 09:52 PM EST
There is no substance to it. It is just an ad for Surface by associating it
with popular Android tabs against iPad. There will be another one for the other
side, pairing it with the iPad against the dreaded 'droid tabs. It is made from
whole cloth. A lie. The name of the source is even "Buzz Marketing". Big clue
there.

[ Reply to This | Parent | # ]

The real danger for the Merchant of Fruit
Authored by: Anonymous on Tuesday, January 15 2013 @ 01:54 AM EST
Fruity one has four . . count'em . . . four products to sell. And some
overpriced accessories (headphones, etc) . . . you're forced to use.
With only four items to hawk, they've had to tighten up the gap between
new versions of the most profitable one . . . now every six months.
Not sure how happy customers stuck with a the six month old and soon
to be obsolete version are with their purchase.

Now Apple's talking about discounting phones to compete. More happy
customers holding the expensive obsolete item. Like any boutique item,
consumers can justify the extra cost only if it holds for future models.

No worries if market share increases dramatically. But if they actually
compete on price with Samsung they'll transform from a boutique to
a commodity seller. Brand identity will help set them apart from the rest
of the consumer electronics commodity sellers, Samsung, Toshiba,
Panasonic . . . at least for a while.

But can Apple's corporate culture bare to see itself as a commodity seller?
Doesn't seem to be in Apple's soul.

Talk of a fifth product, Apple TV, looks dead.
Who's going to supply parts . . . Samsung?
And Apple can't get a lock on content like they did with music.

[ Reply to This | Parent | # ]

Here is what is going wrong
Authored by: Anonymous on Tuesday, January 15 2013 @ 05:27 AM EST
Apple is making the mistake of catering for the wrong 98% of the market.

In Rabelais' Fourth Book of Pantagruel, the protagonist Panurge is cheated by a
sheep merchant on a ship cruise. In response, he barters him for the lead ram
and pays an exorbitant price, about three times its worth. Then he throws it
overboard, and the whole herd of sheep runs after it. The merchant, trying to
stop them, is pulled along and drowned with the rest.

Apple is becoming uncool with the tech-savvy guys, those who others look on for
advice and guidance when buying gadgets. Rabelais might have written his story
500 years ago, but things still work the same.

[ Reply to This | Parent | # ]

So Teens Are The Only Market? Hmmm...
Authored by: lnuss on Tuesday, January 15 2013 @ 08:45 AM EST
Weird, if so...

---
Larry N.

[ Reply to This | Parent | # ]

The real danger for the Merchant of Fruit
Authored by: malcart on Tuesday, January 15 2013 @ 06:51 PM EST
Microsoft don't have a chance in the UK teenage market; BlackBerry Messenger is
still *the* killer app for a significant number of the teenager to young adult
market, maybe even most of that age group.
BBM played a larger role in the organisation of the London riots in 2011 than
people outside of that age group realise. I'd also put a wager on it being at
the heart of the Belfast riots that are happening now.

I have 5 nieces aged 12 to 27, and they've all had BlackBerries at some point;
the eldest two didn't have them at school as BBM was an option only on expensive
contracts at that time, now it's free available when adding 10 GBP (approx 14
USD) credit on a pay-as-you-go SIM.
The eldest three are all adults now and have iPhone 4's or 4S's, the second
youngest is 16 and BBM is key to the social life of her and all her friends. The
youngest is still a bit too young for BBM, she did have it at one point but her
last 2 'phones have been Samsung Galaxy devices. I think she'll go back to BBM
in a few years time (if it still exists), peer pressure will see to that.

I work at an ISP, so we're a highly tech-savvy company, and we supply 'phones to
those members of staff who need a company 'phone to do their jobs.
The IT support guy responsible for chosing what 'phones we supply to staff is an
Android advocate, even so, more than 50% of the company 'phones are iPhones, a
very small, and dwindling, percentage are BlackBerries and the rest are Android
devices. There are no Windows 'phones as there is not enough demand to make it
cost effective to build a security profile for Windows phone.

So, I think iPhones are still seen as a status symbol, in the UK at least.

[ Reply to This | Parent | # ]

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