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Authored by: Anonymous on Tuesday, October 30 2012 @ 04:33 PM EDT |
The real question is how did this ever get a patent in the first place? [ Reply to This | Parent | # ]
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Authored by: Anonymous on Tuesday, October 30 2012 @ 04:48 PM EDT |
From the defendant's filing:
'no guidance or any objective criteria that would allow one of ordinary skill in
the art to determine whether a particular image is displayed in an “unobtrusive
manner” or whether it “does not distract a user.”'
This 'unobtrusive' thing does cover a lot of ground. The defendants can get
testimony from an expert (obviously an evil socialist lefty) to say that *all*
advertisements are obtrusive, distracting, and even irritating.
If Interval wins this case, they will advance a claim that the patent covers any
advertising that does not elicit an epileptic fit, or at least waves of
debilitating nausea; as long as it does not block out the real work on the
screen.
The judge, of course, will see that the defendants have the extremist position
and rule against them.
--
Bondfire
"you are at Disneyland and ...
'Oh! Look! A souvenir stand.'
--or--
'Oh! Look! They want me to pay gobs of money to do their advertising for
them.'"
[ Reply to This | Parent | # ]
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