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Microsoft's 32GB Surface tablet sells out in the UK | 354 comments | Create New Account
Comments belong to whoever posts them. Please notify us of inappropriate comments.
MS has an almost insurmountable image problem
Authored by: Anonymous on Monday, October 22 2012 @ 04:50 PM EDT
Microsoft's problem is:

1. Young people are the target audience for smartphones and
tablets, and
2. Young people hate Microsoft.

Or rather, they associate Microsoft with boring drudgery,
whereas they associate Apple and Android with fun.
Microsoft has always been on the side of the bosses, whereas
Apple has made computers "for the rest of us". It's kind of
BS, but these psychological associations play a huge role in
buying decisions, and MS has become the very opposite of
cool.

Consider the following thought experiment - imagine a young,
thin, attractive woman across the room checking something on
her iPhone.

Now imagine the same woman pulling out a *Windows* phone,
and see if the very idea seems as attractive. The mere
thought is almost enough to make me spray my coffee all over
my shirt.



[ Reply to This | Parent | # ]

Microsoft's 32GB Surface tablet sells out in the UK
Authored by: jrl on Monday, October 22 2012 @ 05:36 PM EDT
This story would make perfect sense if Microsoft
did something only slightly crafty - make one
unit available for pre-sale, and when nobody buys
it, pay one of their shills (FM?) to order it.
Bingo, "sold out"!

[ Reply to This | Parent | # ]

Could easily be sold to PC world
Authored by: ailuromancy on Monday, October 22 2012 @ 06:32 PM EDT

Samsung only mention one UK distributor for their new ARM Chromebook (XE303C12): PC World. As there was no other choice, I went there to decide if I liked the hardware enough to get Debian working on it. The laptop/netbook area was sparsely populated, and most of the demonstration machines had "Last one" labels.

Normally, I would expect that if someone bought a "Last one", a new display model would be set up the moment the customer walked out the door. Judging by the gaps, I think they had sold some honest last ones. PC World have had plenty of warning to let their stocks dwindle before Windows 8. Businesses locked into Windows 7 know that this is the time to buy before they have to pay extra for the version they have got used to.

I can easily imagine PC world placed some large orders for Windows 8 kit, and that explains how Microsoft "sold out".


No new Chromebooks in the shop - the salesman expected them on Friday. I am sure the he could recognise a dyed in the wool Penguin like me, but he invited me to the Windows 8 launch anyway. The suprise was he accepted my total disinterest in Windows 8 without trying to fight for the commission on Microsoft Office, Antivirus and assorted bloatware. Anyone would think he was tired of trying to sell Windows 8.

[ Reply to This | Parent | # ]

Microsoft's 32GB Surface tablet sells out in the UK
Authored by: Anonymous on Monday, October 22 2012 @ 07:47 PM EDT
That model is sold out in Canada as well. The important thing to remember is
that it's the model without the keyboard. Since the plug-in keyboard was
supposed to be an important product feature, it's quite possible that the
Microsoft marketing organizations for those countries didn't order many of the
version without the keyboard. In other words, they've misjudged the market for
their product.

The keyboards were supposed to help create demand for MS Office on tablets. If
people don't "need" MS Office on tablets, then they may start to ask
themselves why they need it on PCs. I think you can see where that line of
reasoning ends up going. Really though, why would I want a word processor for a
tablet?

[ Reply to This | Parent | # ]

Microsoft's 32GB Surface tablet sells out in the UK
Authored by: Anonymous on Tuesday, October 23 2012 @ 12:08 AM EDT
Currently the Surface tablets are _only_ sold through the MS website or through
MS stores, they are not distributed via any other retail outlets.

The 'sold out' is allegedly the initial batch of machines have been sold through
the online MS store. Apparently they have now sold out on all the other models
as well.

We have no information on how large the initial batch was, nor how many were
actually sold through the web site. It is not impossible that this is just a
ploy to get more headlines and/or make it appear that it really is popular.

It could even be an excuse for why they will not be available to examine and try
out in the MS stores on the 26th. As in 'sorry, all gone, you had better order
now if you want any from the 2nd batch as it has nearly sold out too'. Meanwhile
they try to fix the bugs before anyone can actually see it.

[ Reply to This | Parent | # ]

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