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Authored by: Anonymous on Friday, August 31 2012 @ 10:04 PM EDT |
'Going thermonuclear' is a dumb move - note neither the US or the USSR did this
over a period of four decades.
A 'what if' - Apple release a new you beaut design ... 10 000 ship then (oh
dear) Samsung find that some part of the chip is a potential 'munition' and in
consequence chips shouldn't be exported to China pending clearance from US
authorities? Such authorization doesn't come quickly (without enormous potential
political problems ... Apple profits vs US security).
Samsung is legally in the clear, Apple is scuppered (they do all/almost all
assembly in the PRC from memory).[ Reply to This | Parent | # ]
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Authored by: Anonymous on Saturday, September 01 2012 @ 04:11 AM EDT |
Apple became a fashion accessory producer because it was one way to charge
ridiculous prices.
At first when Jobs was there Apple did pretty well with Woz's help.
Then he went and Apple just about died.
He came back and got them to where they are now but now he is gone and not
coming back.
I think Jobs wanted to become immortal but reality took hold so he decided that
Apple was to be his memorial but he was smart enough to realise that open source
would develop too fast on the software side for Apple to match it.
Going nuclear was a last gasp to keep his memorial from dying.
(Just my uneducated and irresponsible 2c worth)
Chris B[ Reply to This | Parent | # ]
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Authored by: Anonymous on Saturday, September 01 2012 @ 05:44 AM EDT |
Apple is in reality a badge engineering company - they don't
own any real non-junk patentable technology on the phones
they sell nor do they make any of their products - that is
done for them by companies like Samsung. The "technology"
that Apple actually owns on their smartphones is Apple icon
and a few gimmicks like bounceback and slide to lock that
they use to try to differentiate their product from others -
their mojo so to speak.
The problem for Apple is that customers have figured out
that when they buy an iPhone, what they are really getting
is Samsung technology with an Apple label and a big price
hike slapped on. Sure you get the Apple gimmicks of dubious
patentability and dubious novelty like bounce back and slide
to lock which Apple has thrown in. Sure you get Apple
wrappers around embedded Google technology like Siri search
(which Google/Motorola is now suing Apple for using without
a license), but customers are now asking why they should pay
so much more for an underspecified a badged copy of a
Samsung device, when they can buy a genuine Samsung with the
latest cutting edge technology and specs that Samsung can
offer for less (like the Samsung Galaxy S3 or Note for
example) with Samsung's and Google's own compelling
innovations.
That is what this lawsuit is all about. It is not about
technology (which Apple as a badge engineering company
lacks). It is all about the badge (Apple's magic pixie dust)
which is all Apple has to justify its huge profit margins
the same way that Christian Dior or Channel do with their
fashion labels, and about protecting the badge by whatever
means Apple has available by blocking free market
competition by any means available.
The fact that Apple is doing this now, means that Apple
knows it has a problem competing against Samsung's advanced
and innovative latest designs. I suspect Apple knows the
Galaxy S3 and Note are killing the iPhone in the market, and
that they haven't really got anything more to compete with.
After all, what do you do when you have invented the
rectangle with rounded corners and flat faces, and then you
find out from evidence from the Stonehenge monument that
someone has wilfully infringed your invention way back in
the stone age? You get yourself a smart lawyer and take it
to an American court, that's what you do.
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