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Apple has always been a badge engineering company - never an innovator. | 481 comments | Create New Account
Comments belong to whoever posts them. Please notify us of inappropriate comments.
Apple has always been a badge engineering company - never an innovator. - Hear, hear (n/t)
Authored by: mbouckaert on Tuesday, August 28 2012 @ 02:33 PM EDT
-

---
bck

[ Reply to This | Parent | # ]

Apple has always been a badge engineering company - never an innovator.
Authored by: Anonymous on Tuesday, August 28 2012 @ 02:57 PM EDT
AMEN.

[ Reply to This | Parent | # ]

I disagree with your assertion.
Authored by: deck2 on Tuesday, August 28 2012 @ 04:14 PM EDT
Apple does have others manufacture the products for them but they do develop and
refine the design. Henry Ford didn't invent the automobile but he made it
practical. To me your assertion is more like taking an ASUS built PC and
rebranding it. That is not what Apple has done.

What Apple is doing wrong, in my opinion, is trying to take the obvious and lay
claim to it. Sort of like taking the village green and declaring it your
private park.

[ Reply to This | Parent | # ]

Apple has always been a badge engineering company - never an innovator.
Authored by: Anonymous on Tuesday, August 28 2012 @ 05:11 PM EDT
Sorry, this is *total* BS.

For mobile devices, Apple designs their own silicon and then hires companies
like Samsung to make it. They have a lot of in-house chip fabrication
expertise.
The Ax chips are Apple-designed in the exact same sense that Intel designs
chips. They also design their own manufacturing tooling, their own batteries,
etc.

Apple hires contractors to manufacture their stuff, and they buy standard parts

where there's no value to differentiation (SSDs, etc). And they have a lock on

some parts like high-DPI screens because they actually pay for the facilities to

build them and buy their output, up front, with cash. These parts would not
exist at all but for Apple.

Not to mention the software side--leaving aside the consumer software it codes
in-house--Apple puts in a lot of work into basic technologies, including open
source ones. WebKit gets a lot of attention, but I think LLVM--the replacement

for GCC--has been pushed forward in recent years due to Apple's engineering
work.

[ Reply to This | Parent | # ]

Play their own game, and win.
Authored by: tiger99 on Tuesday, August 28 2012 @ 06:05 PM EDT
Jobs was obsessive about minimalist design, which is why various Apple products, including the iPad, have severely limited connectivity options. (Because he apparently hated holes and slots for connectors).

Now then, what is the minimalist shape for a tablet or phone? You need rounded corners for safety, so make it a triangle with rounded corners.

It might not actually be a good shape for a tablet, but I do think that it could be very good for a phone. A long, thin isosceles triangle, the angle at the microphone end maybe about 30 degrees, with 75 degrees at the top two corners.

[ Reply to This | Parent | # ]

Now, lemme see,
Authored by: Anonymous on Tuesday, August 28 2012 @ 06:11 PM EDT
you'd be under 30 years old I'm guessing? You wouldn't have been
around for the Macintosh launch in 1984. Oh sorry, that's right,
all 100% of the Macintosh design was stolen from Xerox, even if Apple
did make it right there in California. Well then, pop down to your local
techno museum and look for an Apple computer. And while you're there
ask someone where all the other companies exhibited make their stuff now.

[ Reply to This | Parent | # ]

Apple has always ... s/b Apple has long ...
Authored by: Anonymous on Tuesday, August 28 2012 @ 06:37 PM EDT
A small quibble - the Apple I and II were in-house products. I don't remember
when they started off-shoring their manufacturing. It may have been as early as
the Apple IIe / Lisa era but definitely by the middle-Mac era they had shifted
away from internal production. IIRC there was a series of quality control issues
in addition to the irrational design practices of that era.

MB94128
<_S-100 Rocked !_>
P.S. Anybody else remember the Kim/Sym/AIM series of products ?

[ Reply to This | Parent | # ]

See Newspicks on main page "I Can't Make This Up!"
Authored by: Anonymous on Wednesday, August 29 2012 @ 12:34 AM EDT
About people hearing that Samsung kit is THE SAME as Apple...and
suddenly deciding not to pay extra for apple.

Now, as for badge engineering, would that include the Apple II?
(I do like the term, just wary of the 'always', and wonder if "the second
order
effects of Steve Jobs" -- some would say bringing us the future -- aren't
significantly more than just 'badge engineering')

(Christenson)

[ Reply to This | Parent | # ]

What he said. ...nt
Authored by: Ian Al on Wednesday, August 29 2012 @ 04:51 AM EDT
.

---
Regards
Ian Al
Software Patents: It's the disclosed functions in the patent, stupid!

[ Reply to This | Parent | # ]

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