"International Business Machines Corp.'s sales force is already bigger than
many armies, but as IBM prepares to start shipping its much-maligned OS/2
operating system, it has decided it needs reinforcements.
"So IBM is about to launch a program that will attempt to turn all its
344,000 employees into salesmen for the personal-computer software, which is in
a fight for its life against Microsoft Corp.'s Windows juggernaut.
"IBM will offer employees incentives ranging from medals to IBM software or
hardware to cash, depending on how much effort they put into OS/2. In return,
says Lucy Baney, an IBM marketing executive, the company will ask employees to
approach their neighbors, their dentists, their schoolboards. Armed with
brochures and talking points, the IBMers will sing the praises of OS/2 as the
solution to people's personal-computing needs."[ Reply to This | Parent | # ]
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