|
|
|
| Authored by: foulis on Thursday, August 02 2012 @ 07:23 AM EDT |
<b>From:</b> Mauncio Gonzalez de la Fuente<br>
<b>Sent:</b> Sunday, May 20, 2001 1:27 PM<br>
<b>To:</b> Kurt Buecheler<br>
<b>Subject:</b> RE: Sports events</p>
Cool - will clean up my schedule for the am</p>
----Original Message----<br>
<b>From:</b> Kurt Buecheler<br>
<b>Sent:</b> Sun 5/20/2001 1:04 PM<br>
<b>To:</b> Mauncio Gonzalez de la Fuente<br>
<b>Cc:</b><br>
<b>Subject:</b> FW: Sports events</p>
you and I need to huddle on this one....Monday is fine, please think tonight and
make some notes</p>
----Original Message----<br>
<b>From:</b> Will Poole<br>
<b>Sent:</b> Sunday, May 20, 2001 10:05 AM<br>
<b>To:</b> Kurt Buecheler<br>
<b>Subject:</b> FW: Sports events</p>
if/when this comes up tomorrow I'd like you to be able to speak strategically
and authoritatively about what should be done. I will hand it directly to
you.</p>
----Original Message----<br>
<b>From:</b> Will Poole<br>
<b>Sent:</b> Sunday, May 20, 2001 10:04 AM<br>
<b>To:</b> Bill Gates; Yusuf Mehdi; Bob Muglia<br>
<b>Cc:</b> Jim Allchin; Hank Vigil; Will Poole<br>
<b>Subject:</b> RE: Sports events</p>
This one is not a distraction - it is a fundamental problem that we need to come
up with a plan to address. I agree 100% that we need to find a way to get sports
and other rich media content in our format and on our network. To do so we need
to be able to monetize the content. We will not get it without paying serious $
to the NBA, NFL, etc. - way beyond the $ DMD has have for promoting the format.
So while the formula is simple, the execution requires $ and headcount to build
a streaming service that either is part of our paid subscription service or is
funded by ads sold against the content. Don't know if you saw my reply on this
topic the other day - it's attached.</p>
This problem is why I've been saying that the MSN/WindowsMdeia com issue goes
way beyond common partner selection or look and feel issues of home pages and
guides. We need to fix those for sure. But we have had a long term gap in our
strategy that Real, and previously Yahoo, and now AOL, are exploiting more and
more. We must either decide to get into the "license and monetize"
content business, especially in sports, or we have to partner very seriously
with someone else who is in that business. I know there is a large ESPN deal
under discussion. This may well be the right answer for sports. There will still
be other content categories to address though, ranging from music - which we
have at least a handle on - to film to general entertainment. IMO we, unlike
Real, should skip the smut, although it is and likely will be the most
profitable streaming & steaming content category on the web. Rob was
harshly questioned in front of the House Judiciary Committee last week by a
representative who apparently had found lots of "barely legal" and
"true teens" smut on RealGuide. He of course denied knowing anything
about it, but nonetheless it was very nice to see him embarrased[sic] so
thoroughly in that forum.</p>
I've attached the 3 slides from my BPR exhibit that address the content
& MSN/DMD integration issues.</p>
2/18/2005<br>
<p align=center>Plaintiff's
Exhibit<br><u>6971</u><br>Comes V. Microsoft</p>
<p align=right>MS-CC-rn 000000705385<br>HIGHLY
CONFIDENTIAL</p>
<hr>
<br>
----Original Message----<br>
<b>From:</b> Bill Gates<br>
<b>Sent:</b> Sunday, May 20, 2001 9:21 AM<br>
<b>To:</b> Will Poole<br>
<b>Subject:</b> Sports events</p>
I don't want to distract our view tomorrow but unless we can get a some portion
of big time sports events to be broadcast exclusively in our formats. I don't
see how we change the current dynamic in the consumer space.</p>
I think by having Office relate to our formats for key scenarios we can make
progress in corporate but I am not seeing how we turn the corner in other
spaces.</p>
We have invested a lot in our format.</p>
2/18/2005<br>
<p align=right>MS-CC-RN 000000705386<br>HIGHLY
CONFIDENTIAL</p>[ Reply to This | Parent | # ]
|
|
|
|
|
