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xBox is getting old | 276 comments | Create New Account

Comments belong to whoever posts them. Please notify us of inappropriate comments.

xBox is getting old

Authored by: Anonymous on Thursday, July 26 2012 @ 02:27 AM EDT

Keep in mind that the current xBox is old news.
The promotional use of xBox in this context could serve several purposes, such
as stock clearing, brand exposure, user-base expansion, and such - not to
mention trying to shift just a few more NoWin phones.

The xBox has had its share of negative exposure (RRoD) and while Microsoft may
be losing money on the unit itself, selling licenses to game manufacturers and
user accounts to live gaming may provide cash flow to make up for these loses.
Brand building (a.k.a. user lock-in) may be a motivation, too.

That said, Microsoft's reliance on stationary devices (PC, xBox) is making it
look positively stale when mobile is getting all the mind share.

[ Reply to This | Parent | # ]

xBox is getting old - Authored by: Anonymous on Thursday, July 26 2012 @ 09:00 PM EDT
- Gaming Tablet... - Authored by: Anonymous on Thursday, July 26 2012 @ 11:11 PM EDT

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