"Microsofts what?" some might ask.
Microsofts successful attempt to wipe
out a competitor!
And for those that think Nokia wasn't Microsoft's
competitor: you're just not paying attention to Microsoft behavior. The moment
Microsoft gets it into their mind to enter a given market, everyone in that
market including "partners" are now competitors to be destroyed.
I don't
think Microsoft has sunk anyone else as quick that weren't significantly smaller
businesses then Nokia.
I should add: I don't Microsoft intended to sink
Nokia so quickly. The likely strategy was the trip-E method: Embrace, Extend,
Extinguish. In this instance I think they were in the Embrace portion of the
strategy. It's not really a good thing to sink a competitor who is actually
trying to market your product in an industry where you have no product
established yet.
One could almost say Microsoft has gotten so good at
trip-E that the fruits of their labor are paid out in the very first
stage.
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