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| Authored by: foulis on Sunday, June 03 2012 @ 09:52 AM EDT |
<p
align=right><b>PLAINTIFF'S<br>EXHIBIT<br><u>2762B<
/u></b><br>Comes v. Microsoft</p>
<center>FW: Growing the Multimedia market</center>
<br>
Subject: FW: Growing the Multimedia market<br>
Sent: 08/26/97 9:03:51 AM<br>
Received: 08/26/97 11:45:10 AM<br>
From: Avadis Tevanian, avie@apple.com</p>
To: Tim Schaaff, tims@apple.com; Peter Hoddie, hoddie@apple.com</p>
CC:<br>
Message:<blockquote> These guys sure have balls to ask....<br>
How do you want to reply to this??? Just ask them to adopt QuickTime?</p>
Avie</blockquote></p>
Begin forwarded message:</p>
From: Ben Novak <bennovak@microsoft.com><br>
To: "Avadis Tevanian" <avie@apple.com>, "Peter
Hoddie" <hoddie@apple.com><br>
Subject: FW: Growing the Multimedia market<br>
Date: Mon, 25 Aug 1997 18:19:11 -0700<br>
X-Priority: 3<br>
X-Mailer: Internet Mail Service (5.0.1459.27)</p>
Avie, Peter,</p>
I'd like to discuss the prospects for Apple supporting ASF as a delivery format.
I believe if we really look at the effect our mutual support would have on the
multimedia industry we'll see that this is positive for both our companies. What
Microsoft wants to do is grow this industry so the market increases in size.
Clearly Apple is now and will remain an important platform for content authors.
I believe direct support from Apple for authoring ASF is the real win for Apple.
This keeps you in firm control of the larger and more important elements of
multimedia on Apple systems and allows your supporters to target content for
multiple platforms. I'd like to see ASF independent of Microsoft, DirectShow,
Apple, and QuickTime. A common multimedia delivery format should not be a
platform or multimedia subsystem issue.</p>
In the first or second week of September we will have an ASF design review in
San Jose. This review will be open to the public and press. Announcing Apple's
support for ASF will help Apple ride the wave of what we believe will be a
serious market expansion as ASF becomes the standard delivery format. Content
developers will be able to continue choosing Apple as their tool of choice. We
can show a unified front. I hope you see this as a potential opportunity. Apple
supporting ASF from the beginning positions Apple as a serious player in this
industry dedicated to growing this market and evolving the technology when
needed.</p>
<p align=right><b>WSAP 01617<br><br>A
1535<br><br>HIGHLY<br>CONFIDENTIAL</b></p>
<hr>
<br>
<center>FW: Growing the Multimedia market</center>
<br>
We don't redefine our file formats very often and I know you don't either. This
is probably our best opportunity to work together to define multimedia delivery
for the coming decade. We can avoid a splintered industry and erosion of either
of our architectures through cooperation. ASF is not the only area in which we
can cooperate and co-develop but it does represent a great starting point. Our
other work in the Multimedia area has not yet been publicly disclosed so there
is still plenty of time to position these technologies in a way that will be
mutually beneficial. Can we work together on this? I'd like to call tomorrow to
discuss this further.</p>
Thanks, Ben Novak<br>
Microsoft Developer Relations Group<br>
Active Streaming Format<br>
[tel #] bennovak@microsoft.com</p>
<br>
<p align=right><b>WSAP 01618<br><br>A
1536<br><br>HIGHLY<br>CONFIDENTIAL</b></p>
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| Authored by: foulis on Sunday, June 03 2012 @ 06:29 PM EDT |
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