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Microsoft needs a 'hedge', B&N | 158 comments | Create New Account
Comments belong to whoever posts them. Please notify us of inappropriate comments.
Microsoft needs a 'hedge', B&N
Authored by: DieterWasDriving on Monday, April 30 2012 @ 02:44 PM EDT

Microsoft knows that it is well behind even the tiny players shipping Android
tablets. WoA is late, and has a substantial risk that no hardware will support
it when the interesting apps (Office, PowerPoint, etc) finally appear.

B&N has a competitive platform that is better than the Amazon's Kindle
offerings, but they are being outpaced by Amazon's market presence. Selling or
spinning off the Nook platform while it is close to peak value might be their
best approach.

The open question is if Microsoft will leave the Nook division as-is, indirectly
having a Linux platform as a back-up plan for the tablet and e-reader / media
delivery market, or if they will use Nook as a captive hardware platform for
their experiments in the tablet market.



[ Reply to This | Parent | # ]

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